Psychology Today | 24.01.2026 22:56
In the theater of the 21st century, the stage is not set by human actors alone. We have entered the era of multi-agent generative AI systems, a shift in which artificial intelligence moves beyond discrete tools such as search engines or calculators to become distributed, interacting systems embedded in commercial and institutional ecosystems. While algorithmic nudging has shaped our everyday behavior for years, from product recommendations on Amazon to content curation on Netflix, a more consequential transition is now underway. We are witnessing the rise of algorithmic swarms, disconnected yet invisibly linked like bees in a hive.
