Tech Girl | 05.02.2026 18:11
The original brief was pretty straight forward. Two TikToks. A clear skincare journey. Before-and-after framing. Product education. A strong hook. The concepts were solid and well thought out: a “Clear Skin Quest” that linked real-life acne care with progression inside CeraVe’s Roblox world. It leaned into gaming language (XP, levels, quests) while still keeping acne education front and centre. From a brand perspective, it made perfect sense. But from my perspective as a creator, especially one who has spent years in gaming culture, I knew there was an opportunity to expand on the idea in a unique way.
