Xbox CEO Warns About Next-Gen Console Gaming’s Cost Crisis: ‘We Will Start To See Radically Different Business Models’
Kotaku | 10.06.2026 11:17
We didn’t get a glimpse of Project Helix at Xbox’s recent summer showcase. That might be in part because the current cost crunch around PC gaming components is driving tough conversations at Microsoft about what kind of console it can deliver in 2027 that doesn’t immediately price itself out of relevancy. Xbox CEO Asha Sharma recently hinted that the company will have to get creative in order to make the next console generation something fans can still buy into.
