Psychology Today | 29.01.2026 22:28
If January always feels hopeful and exhausting at the same time, this is why. It’s a new year. New goals. New strategies. Every January in boardrooms and living rooms alike, we are culturally conditioned to view the New Year through the lens of growth. We draft strategic plans to increase revenue, launch new initiatives, or devise workout plans to run a marathon. We fetishize the new.
