Frustration Inside Ubisoft: ‘This Is Probably The Most Embarrassed I Have Felt Working Somewhere’
Kotaku | 24.01.2026 06:37
An Ubisoft developer I chatted with back in 2022 was feeling pretty jealous. Elden Ring had just come out and was blowing people away. Despite FromSoftware’s reputation for challenging gameplay and esoteric design, the open-world RPG was breaking out into the mainstream. It was a hardcore game but it wasn’t only being enjoyed by hardcore gamers. Ubisoft had thousands of people working on open-world RPGs for years. Why couldn’t it make one that felt just as creatively bold, vibrant, and potent?
