BerryWorld, Checkers and Discovery Vitality Join Forces to Support Breast Cancer Awareness
Farmers Magazine | 13.10.2026 18:56
BerryWorld, Checkers and Discovery Vitality have partnered to support breast cancer awareness and improve access to breast-health education and screening services in South Africa. The initiative introduces Booberries™, limited-edition cups of locally grown blueberries available exclusively at Checkers stores nationwide during Breast Cancer Awareness Month in October. For every cup sold, BerryWorld and Checkers will each donate R1 to PinkDrive, bringing their combined contribution to R2 per cup. Discovery Vitality will also make a separate donation to support PinkDrive’s breast-health education and screening work. The campaign connects South African agriculture and retail with a health initiative aimed at helping people access important information and services.
