THE FUSE

When Grand Theft Auto 6 launches later this year, it will cost $80, or $100 for the premium edition that comes with extra content. However, other games from Take-Two Interactive, Rockstar’s parent company, aren’t also being sold for $80. Why? Well, according to Take-Two CEO Strauss Zelnick, it’s because the company doesn’t set out to charge as much as it can but rather to set a price that still provides “phenomenal value,” despite GTA 6‘s hype levels being so high that they could have charged way more.