THE FUSE

Jacquel Entertainment, the innovative music and creative company led by internationally acclaimed artist TRESOR, has announced a landmark signing of South African DJ, producer, and multidisciplinary artist 2Shoes. This deal positions 2Shoes as a rising global force while reinforcing Jacquel Entertainment’s mission to elevate African artistry on the world stage. Born and raised in Johannesburg, 2Shoes has cultivated a unique Afrocentric sound that blends Afrohouse, house, and electronic music, earning him appearances at AfroNation in Portimão, Boiler Room in Amsterdam, a closing set at Hï Ibiza, and a support slot for Kaytranada in Johannesburg. Beyond music, his work as a visual artist, painter, and designer demonstrates a holistic creative vision that makes this signing far more than a conventional record deal. The collaboration signals both an investment in cultural impact and a strategic move to present South African music to international audiences on its own terms.

At the core of this partnership is TRESOR, widely recognized for shaping globally resonant music through collaborations with artists such as Drake and Ed Sheeran. His perspective as both a tastemaker and executive has guided Jacquel Entertainment toward nurturing artists capable of standing on international stages without compromising their identity. TRESOR describes 2Shoes as an artist whose vision is not limited to songs alone, but extends to a cohesive creative universe encompassing music, performance, and design. By aligning with an artist of this caliber, Jacquel Entertainment emphasizes its focus on cultural meaning and identity rather than just commercial volume. The signing underscores a commitment to building artists holistically, ensuring they have the infrastructure and guidance to thrive on a global scale.

2Shoes sees Jacquel Entertainment as the ideal platform to realize his multifaceted creative ambitions. He explains that the label provides both the resources and collaborative environment needed to fully execute his vision. From refining unfinished tracks to overseeing the visual and performance aspects of his work, this partnership enables him to operate across multiple creative dimensions simultaneously. The relationship reflects a shared understanding that success is measured not solely by streaming numbers but by the depth and cohesion of an artist’s output. For 2Shoes, the deal represents a space where his artistry can grow with intentionality, supported by a label equipped to nurture and amplify his range.

The debut record under this partnership is set to release on April 3, serving as a bold statement of what’s to come. 2Shoes describes it as a culmination of the sounds he has been developing, a declaration of identity and creative direction. TRESOR frames the release as the beginning of a universe that will continue to unfold, highlighting the strategic vision behind Jacquel Entertainment’s approach. This launch establishes a foundation for the long-term cultivation of 2Shoes’ artistry, giving him both visibility and creative freedom. The project demonstrates how intentional collaboration between artist and label can create a platform for innovation and global impact.

By signing 2Shoes, Jacquel Entertainment reinforces its position as one of Africa’s most visionary labels, committed to advancing talent that embodies both creativity and cultural significance. The partnership showcases how South African artists can be developed to resonate internationally while retaining authenticity. 2Shoes’ multidimensional talent, combined with TRESOR’s guidance, sets a new standard for how African music and creativity are presented on the world stage. This collaboration is not simply about a new release; it marks the arrival of an artist whose trajectory has been building toward this moment, promising a future where African talent commands global attention and respect.