LEGO Takes Zero-Profit Gamble on Minecraft Set, 40K Units Cleared Already at Pocket Change
Kotaku | 26.11.2025 19:35
The combination of LEGO and Minecraft naturally resonates with kids who grew up building virtual worlds block by block and now get to recreate those experiences with physical bricks. Judging by the over 40,000 units Amazon moved since this deal went live, this partnership seems to be a massive success and proves that the iconic Creeper mob translated into 665 pieces hits differently when priced right.
