THE FUSE

I opened up my Instagram this morning and saw a reel suggesting that the best way to get followers is to stop telling stories and start "yapping." The instructions were to hold a camera to your face and "yap" about yourself and your life as if the person watching was in the room with you, just observing what's happening in your head. The instructions were clear: Don't just yap; make sure your yapping is curated. Pretend like you're yapping, but make sure there's a point that drives people to your page.