THE FUSE

Whether you’re a chronic poster, a part-time-sharer, or a full-time-lurker, you’ve probably had this happen: you’re scrolling through your feed, minding your business, and suddenly see a video that’s remarkably familiar. Wait, didn’t you just post this the other week? Similar outfit. Same trending song. But this video has two million views, and yours has 27 and a comment from your friend. You can blame the algorithm, but the real difference? It’s all in the edit.