THE FUSE

It shouldn’t come as a surprise that Amazon collects data about you based on what you buy. If you buy a lot of cat litter, Amazon will probably infer that you have cats, or if you buy a lot of anti-acne skin products, then Amazon might guess you’re prone to breakouts. Even if we know that Amazon customizes our shopping experiences based on our purchase history, it still comes as a surprise to see all of these personal details laid out in a convenient list. Especially when those details get uncomfortably intimate.