Psychology Today | 01.06.2026 21:23
The “Me Generation” came of age in the 1970s, during what the writer Tom Wolfe famously called the “Me Decade.” But those adolescent Baby Boomers were mere “posers,” according to popular psychologist Jean Twenge, compared to those who grew up in the 1980s. That’s when self-absorption, entitlement, and the callous disregard of others went truly mainstream and shaped what Twenge dubbed the “Me Generation” in her 2006 book of that title.
