THE FUSE

This week, Meta introduced “Muse Image,” a new tool suite for Instagram and WhatsApp. Currently available stateside, what stirred controversy was how it was integrated, automatically using other posts unless opting out manually. Backlash to any AI and privacy infringements are to be expected, but the quick spread of the outrage and formal push back was more fevered than usual. After only a few days, Meta has already retracted the integration, though not the underlying AI encroachment.