Juliano Joseph: The Brand Making Personal Expression More Accessible
StartUp Magazine | 12.11.2026 09:30
Juliano Joseph: The Brand Making Personal Expression More Accessible. In 2018, an interest in fragrance set the foundation for what would become Juliano Joseph Fragrances. The journey began with a university student exploring the world of perfumes, driven by curiosity about scents and the emotions they could evoke. Over time, that interest developed into a bigger ambition: creating a proudly South African fragrance brand that would make wearing a beautiful scent more accessible.
