PlayStation Boss Embraces AI At Every Level: ‘AI Brings More Choices To Players Than Ever’

Kotaku | 08.05.2026 20:09
PlayStation CEO Hideaki Nishino devoted a surprisingly long portion of his recent Sony earnings presentation remarks to making the case for AI and how it will benefit gaming and the company’s bottom line. He was not subtle, and he didn’t hedge, laying out an ambitious vision that sees AI tools incorporated everywhere from the PlayStation Store to how Naughty Dog and Guerrilla Games render characters’ hair. “We believe AI will unleash the creativity of our studios, power a more curated platform, and enhance the PlayStation experience for both players and creators,” he said.