The Rise of Siwela Wines and the Lessons Behind a Transformative South African Brand
StartUp Magazine | 09.12.2025 20:01
The Rise of Siwela Wines and the Lessons Behind a Transformative South African Brand. Siwela Wines began with a single idea rooted in courage. Not the loud kind of courage, but the type that grows quietly in someone who chooses to step into an unfamiliar space. When Siwela Sweetness Masoga founded the company that now carries her name, she was entering a wine industry that had long been difficult for young black women to break into. Her journey did more than build a brand. It sparked a movement that continues to encourage new voices to take their place in South Africa’s wine economy.
