#WomensMonth | Why women need to be thought leaders
Bizcommunity | 19.08.2026 13:38
You know the call. It's 9 PM. You're finally doing something that isn't work, and your phone buzzes. A journalist needs a quote. They've already written the story. They just need "expert confirmation" for paragraph six. You're flattered. You say yes. You get a line. You're an SME - a Subject Matter Expert.