Thailand's green tourism initiatives attract South African travellers
bizcommunity | 29.01.2026 18:01
A recent survey by market research firm KLA found that over 70% of South Africans view climate change as a serious threat, with working-age citizens feeling the most immediate sense of urgency. Many of these economically active travellers are choosing experiences that align with their values – including low-impact, environmentally responsible tourism. Thailand has emerged as a top choice for this purpose-driven travel.
