Psychology Today | 28.07.2026 04:12
The tradwife trend is having a moment. Tradwives, or “traditional wives,” hold the belief that women should care for the household, while men should provide financially and make the family's decisions. From the runaway success of Caro Claire Burke’s tradwife book Yesteryear—with Anne Hathaway and Amazon MGM securing the movie rights nearly nine months before its official April release1—to the explosion of tradwife influencers and “wife school” programs, the tradwife movement is firmly part of the zeitgeist. Why?
