THE FUSE

Last week the Los Angeles Times reported on a surprising trend among young people. Physical media sales, DVDs especially, are experiencing a new burst of popularity. After a decade of freefall, enthusiasm among Gen Z halved a 20 percent sales decline in 2024 to just 9 percent in 2025. Stores have noticed. The Times鈥� Karla Gachet spoke with staff at cultural hubs like Cinefile and Vidiots to discover why 2026 is already shaping up to be their biggest year, with the latter renting a surprising 1,000 DVDs a week.