How Target Became a Key Player in Album Rollouts: ‘You Walk Away With More Than a Pink Album’
Billboard | 11.06.2026 23:06
Nearly two years ago, Target was reimagining how to best serve superfans across all sectors, from books and toys to sports and music. “One of the things that we started obsessing over is this idea that everyone is a fan of something, from Bluey to The Beatles and everything in between,” recalls Cassandra Jones, senior vp of merchandising.
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