THE FUSE

Music has always sparked different emotions, challenged societal norms, and fostered a sense of hope and joy. Every year, the Super Bowl attracts millions of viewers. Data shows that approximately 7 percent of viewers are die-hard sports fans, and the majority of viewers tune in for the halftime show (Turner & Douglas, 2026). In 2025, Billboard Music noted Kendrick Lamar set a new record for the most-watched performance, bringing in more than 133 million viewers. While some questioned whether Bad Bunny, a Puerto Rican rapper and singer, should be the artist to perform at Super Bowl LX, his performance spoke volumes. An estimated 135 to 142 million viewers watched the performance, setting a new record with Bad Bunny being the first artist to perform primarily in Spanish.