Jamie Goode: Viticulture is at a crossroads – but are new varieties really welcome?
Wine Mag | 05.03.2026 12:16
I’ve been following wine for a long time now, and since 2008 I’ve made my living entirely from communicating about it. I’ve learned a few things from my travels around the wine world, but one of the recurring messages is that while it’s challenging to make good wine – and I have full admiration for winemakers who consistently turn out sound, well made wines – it’s even harder to sell it. This is especially true now.
