Why Social Media Is Ruining Travel for the Rest of Us
Psychology Today | 01.08.2026 02:16
There’s a growing consensus that Instagram and TikTok are ruining travel for the rest of us. Viral tourism has led to a crush of travelers in a small number of destinations. A 2019 survey found that 86 percent of people chose their travel destinations based on social media content posted by a friend, family member, or peer. This wave of mass conformity led TIME magazine to declare that “We Have All Become Travel Influencers. It’s Ruining the Planet.”
