How Vika Shipalana Is Introducing a New Rosé Culture in South Africa
StartUp Magazine | 12.03.2026 14:30
How Vika Shipalana Is Introducing a New Rosé Culture in South Africa. Entrepreneurial brands often emerge from personal experiences that reveal untapped opportunities. For Vika Shipalana, founder of Jody Rosé, the inspiration came from her love of travel and a deep appreciation for rosé wines enjoyed across Europe. While spending time abroad, rosé became her preferred summer drink. Yet back home in South Africa, she noticed that rosé wine culture had not reached the same level of popularity as other varieties.
