Kpop's biggest labels consider creating Coachella-style global festival
Daily Maverick | 17.04.2026 20:09
HYBE 352820.KS, SM Entertainment 041510.KQ, YG Entertainment 122870.KQ and JYP Entertainment 035900.KQ said in a statement they are preparing to set up a joint venture to develop the "Fanomenon" event, a large-scale festival aimed at showcasing Korean popular culture to a global audience.
