Amazon Lens comes to South Africa, because clicking was hard

Stuff | 29.01.2026 15:18
Amazon, in its endless quest to remove as many barriers to online shopping as possible – an interesting move, given how few barriers there are to online shopping – has brought AI-powered image-based shopping to South Africa. It’s called Amazon Lens, and it makes picking up a pair of slacks as easy as snapping a picture of them.