THE FUSE

South African farmers are facing a new challenge. Many no longer worry only about growing crops or raising livestock. Today, the question is: “Where do I sell my product?” Export markets can change overnight, prices fluctuate, and new competitors emerge. Without clear access to buyers and secure payment, even a productive farm can struggle to survive. Agriculture diplomacy plays a vital role in bridging this gap, ensuring that farmers can sell their products reliably and expand their markets.