THE FUSE

The floriculture and nursery crops market in South Africa continues to grow as demand increases for ornamental plants, cut flowers, landscaping plants and garden products. This sector supports retail gardening, commercial landscaping, hospitality decoration and export trade, making it a diverse and competitive space. New entrants are attracted by rising urbanisation, lifestyle gardening trends and expanding retail chains that sell plants and flowers. The market also benefits from South Africa’s varied climate zones, which allow for the production of a wide range of plant species. Success in this industry requires planning, technical knowledge and strong supply chain management from the start.