LeBron James fired his agent at 20 and built a $1 billion business empire by choosing equity over endorsements
Billionaires Africa | 07.04.2026 19:19
At age 20, LeBron James was already one of the highest-earning athletes on the planet. He had a Nike deal, a growing endorsement portfolio and an agent, Aaron Goodwin, managing the commercial side of his career. He fired Goodwin in 2005. That decision is where the real story begins.
