The Blood Of Dawnwalker Director Says Sales Targets Have To Be Secondary When Designing Games

Kotaku | 28.07.2026 22:15
The video game industry has never seemed more like a roulette table when it comes to what succeeds and what fails. Sometimes even great games are no longer good enough, and you never know when a Steam hit about playing hide-and-seek with spray paint will come out of nowhere to dominate the monthly sales charts. Perhaps because of this, The Blood of Dawnwalker director Konrad Tomaszkiewicz says designing to hit a particular sales target doesn’t work.