Netflix bags e.tv’s biggest new soap in African streaming deal

Stuff | 09.07.2026 15:47
There’s no denying that Netflix is a dominant figure in South Africa’s streaming landscape, but it falls short when it comes to quality soapy content. Viewers still turn their attention to eMedia’s free-to-air broadcaster, e.tv, to satiate that thirst. That’s about to change. eMedia has announced a content licensing partnership that’ll see its original content deployed across Netflix’s African library.