McDonald’s is reportedly using AI to decide how much you should pay for a Big Mac

Stuff | 30.09.2026 16:26
Gone are the days of colourful restaurants and affordable fast food McDonald’s once championed. Now, its mission is to squeeze every last cent out of its customer base, who, admittedly, feed the soul-sucking beast. A report from Reuters suggests that McDonald’s next money-making scheme is underway — dynamic pricing.