JUCE: The Strategy Behind a Modern Fragrance Brand Built on Individuality
StartUp Magazine | 13.08.2026 16:30
JUCE: The Strategy Behind a Modern Fragrance Brand Built on Individuality. Fragrance is often described as something people wear, but JUCE approaches it as something people experience. Founded in 2022, the modern fragrance brand has built its identity around connection, individuality and the transformative power of scent.