Bad Bunny Super Bowl Halftime Show Pulls 128.2 Million Viewers For Fourth-Biggest Audience Ever
Billboard | 11.02.2026 20:06Bad Bunny‘s triumphant, joyful halftime show helped boost Super Bowl LX to the highest peak viewership in U.S. TV history. While Benito didn’t de-throne Kendrick Lamar as the most-watched halftime ever, according to figures released by Nielsen Big Data + Panel on Tuesday (Feb. 10), an estimated 128.2 million viewers tuned in to watch his star-studded performance, the first halftime show to be almost entirely in Spanish.
