The Next Wave: The high cost of cutting out the middleman
TechCabal | 26.10.2026 15:44
At 4 AM, Marikiti, Nairobi’s largest wholesale fresh produce market, is already trading. Lorries arrive overnight carrying potatoes, tomatoes, onions, and cabbages from farms across Kenya and neighbouring countries. Brokers match sellers with buyers, negotiate prices, and move perishable stock before it loses value.
