Autocar | 09.05.2026 01:19
Few could now doubt the status of Cupra as a leading Volkswagen Group brand. It looked like an experiment back in 2018; a punt, even. Now, however, in the UK Cupra has actually outsold Seat (its parent company back when Cupra was ‘just’ a performance arm rather than a brand in its own right) by some three-to-one cars so far in 2026. Basically, Cupra’s no side project for the Volkswagen Group – it’s a core brand that’s growing in appeal.
