THE FUSE

For Italian wellness brand Technogym, that idea took shape in a garage in 1983, when founder Nerio Alessandri created the company’s first piece of gym equipment: the Hack Squat. More than four decades later, the machine that started it all has been reimagined as the Pure Hack Squat, bringing together Technogym’s design heritage, advanced engineering and contemporary approach to strength training. The Technogym Pure Hack Squat represents the evolution of this original innovation, combining the brand’s heritage with modern fitness technology.