Mercer Labs Turns Football Into an Immersive Design Experience
Design Milk | 03.07.2026 02:45
Immersive exhibitions have become a defining museum format, but the most memorable experiences do more than surround visitors with dazzling visuals. They use technology as a storytelling medium. That’s the approach behind Football is Freedom, the latest exhibition at Mercer Labs Museum of Art and Technology in New York, where artist Roy Nachum, in collaboration with Rohan Marley and the Marley family, explores football as a shared cultural language through architecture, interactive media, and spatial design.
