THE FUSE

BEFORE CREATING AND coaching in a league in which more than 60,000 kids have played—over 1,000 earning college scholarships, and 50 making it to the NFL (including C.J. Stroud, JuJu Smith-Schuster, and Romeo Doubs)—Snoop Dogg stood on the sideline of a Rowland Heights Raiders football game in 2003. As he watched his 8-year-old son, Corde (nicknamed Spank), Snoop had a thought—one that many parents on sidelines have long noodled over: I want to be more involved. “I just couldn’t allow those coaches to not coach my son like I knew he should be coached,” says Snoop, who also played football as a teen. “I wasn’t gonna be a disgruntled father. ”