Psychology Today | 24.04.2026 19:47
Combining complaints and bragging online is sometimes referred to as "humblebragging," when people boast under the guise of modesty or a complaint. It allows individuals to highlight their successes or positive traits whilst appearing embarrassed or complaining. For example, someone may post a question such as, “Why is it that I always take on too many things at any one time?” Or, a statement such as “It is hard, I give at least 8 radio interviews a week.” Humblebraggers hope to generate responses that reflect their competence and some applause.
