Greg Sherwood MW: Why knowing less wins in the age of AI
Wine Mag | 23.04.2026 14:09
The modern world is experiencing a profound erosion of the “expert gatekeeper,” a key topic Winemag columnist Michael Fridjhon touched on recently in his insightful article entitled “When the media dies, fine wine becomes just another lab-grown luxury”. For centuries, the pillars of professional and investment authority rested upon individuals, critics, jurists, and brokers, whose singular expertise granted them the power to curate, validate, and set the terms of value.
