The Toy Maker Behind Barbie And Hot Wheels Wants To Make Its Own Video Games
Kotaku | 17.08.2026 22:00
Over 40 years after licensing Barbie for a Commodore 64 spin-off, Mattel has decided that this whole video game thing is for real and is setting up an internal production pipeline to release its own games. The maker of Hot Wheels and other popular toys just announced Mattel Game Studios, an organization of 300 developers tasked with creating and publishing original games based on iconic brands like Uno.
