Enduring Ventures To Acquire McCain South Africa’s Vegetable Operations

StartUp Magazine | 17.12.2025 19:10

Enduring Ventures To Acquire McCain South Africa’s Vegetable Operations. US-based entrepreneurial holding company Enduring Ventures has announced plans to acquire the vegetable manufacturing operations of McCain South Africa, in a transaction that will include the well known Harvestime brand. The announcement confirms Enduring Ventures’ intention to expand its footprint in the South African food manufacturing sector through the development of a new premium range of frozen vegetables.

McCain South Africa’s vegetable manufacturing operations comprise a factory located in Springs, Gauteng, and a raw processing plant in Marble Hall, Limpopo. Together, the two facilities employ more than 350 people. The acquisition announcement states that the transaction is structured to support continuity across the business and provide confidence to employees, growers, suppliers, customers and other stakeholders.

Commenting on the planned acquisition, Enduring Ventures managing director Xavier Helgesen said the move represents a significant step in strengthening the company’s long term presence in South Africa. He said the company is committed to working with existing teams, growers and suppliers to maintain quality and operational stability while building on established foundations within the business.

According to Enduring Ventures, the transaction is expected to preserve existing relationships across the value chain. The company said employees would benefit from job security and potential opportunities for growth, while farmers and suppliers would continue operating within familiar and trusted partnerships. Retail customers and consumers are expected to continue receiving products that meet existing quality standards.

For McCain South Africa, the planned transaction will allow the company to sharpen its strategic focus on its core potato portfolio. The company said the decision would enable it to allocate additional resources towards product development, technology and operational efficiency within its potato business.

McCain South Africa managing director Gaynor Poretti said the strategic move aligns with the company’s ambition to concentrate on areas where it sees strong potential for innovation and growth. She said streamlining operations would support further investment in technology and product development tailored to the South African market.

The transaction remains subject to regulatory approvals. A decision from the Competition Commission is anticipated in the first quarter of 2026. Until regulatory processes are concluded, both parties will continue to operate independently. The announcement did not disclose financial terms of the transaction. Both companies indicated that further updates would be communicated as regulatory processes progress, in line with applicable requirements, once the necessary approvals have been obtained from the relevant authorities. The process will be monitored by relevant stakeholders.