When every rand counts: why value brands are thriving in South Africa
African News Agency | 20.03.2026 18:26
Seismic consumer preference shifts are underway as a growing number of customers are becoming more discerning with their purchases, with the quest to maximise value being the primary influence of their purchasing decisions rather than the pursuit of brand loyalty and affinity, which used to be the case in the past, says John Nicolakakis, CEO of Roman’s Pizza.
