The Creative Vision Behind Amanda-Jayne’s Growing Global Presence
StartUp Magazine | 06.07.2026 16:30
The Creative Vision Behind Amanda-Jayne’s Growing Global Presence. Some businesses are built around solving a problem, while others are built around creating an experience people never want to live without. Amanda-Jayne belongs firmly in the latter category. Founded by Amanda in 2016, the South African fragrance brand has grown from handcrafted soy wax candles into a luxury collection of home and body products stocked in more than 100 stores worldwide. Throughout that journey, the business has remained committed to natural ingredients, small batch production, and meticulous craftsmanship. For aspiring entrepreneurs, Amanda-Jayne demonstrates how consistency, quality, and a clear brand identity can transform a passion into a globally recognised business.
