Ten Bottles to a Growing Fragrance Identity: The Lessons Behind Luxurious Scents

StartUp Magazine | 21.01.2026 18:30
Ten Bottles to a Growing Fragrance Identity: The Lessons Behind Luxurious Scents. Luxurious Scents is a young brand, but its journey already carries valuable lessons for aspiring entrepreneurs. Founded by Neo Lucy Kgarara, the fragrance business reflects what can happen when curiosity is paired with action, and when small beginnings are treated with seriousness rather than hesitation. In an industry often associated with scale and prestige, Luxurious Scents started quietly, intentionally, and with a clear focus on learning by doing.