Americans Aren’t Afraid of Dark Paint—They Just Want It Warmer

Design Milk | 19.09.2026 01:25
Paint trends are usually declared well before most of us ever pick up a brush. Brands announce colors of the year, forecasters identify emerging palettes, and designers make their own predictions about what’s coming next. But what happens when you look not at what people say they like or eventually buy, but at the colors they consider along the way?