Clarity as Currency: How Tshepo Mohlala Built His Brand on Purpose
StartUp Magazine | 30.04.2026 19:30
Clarity as Currency: How Tshepo Mohlala Built His Brand on Purpose. Tshepo Mohlala, founder of Tshepo Jeans, attributes much of his journey to a simple but powerful principle: clarity. In a recent interview, he repeatedly returned to the idea that knowing exactly why you are building something can shape every decision, especially during the most difficult stages of entrepreneurship.